Designed for Depth, Built for Focus

Meet Epok and Explore the experience behind the screens. Real app, real UI, real outcomes.

Branding for Epok

Epok is a mobile application designed to empower users to effectively conquer their days through structured and focused work sessions, all inspired by the well-known Pomodoro Technique. This innovative tool not only helps individuals manage their time efficiently, but also encourages productivity and concentration throughout their daily tasks.

The Brief


Epok, a productivity app, seeks a brand identity reflecting simplicity, modernity, and inspiration. Targeting professionals and students, the design should evoke "epoch" as a pause and starting point, while maintaining a minimalistic style. The aesthetic should be modern and visually appealing, using a color palette of vibrant orange, bright cream white, graphite black, and optional navy blue. Select a clear sans-serif typeface and design minimal icons, incorporating subtle animations for the logo. Prioritize accessibility with high-contrast colors and a clear visual hierarchy. These guidelines will convey Epok's values and engage its audience effectively.

Tools used


Adobe Illustrator for graphic illustrations and concepts, Adobe After Effects for motion graphics and animation, Adobe Photoshop for real-world branding mockups, Blender 3D for custom interior design and custom mockups

Engaging but simple

Complete customization of tasks allow you to take full advantage of the proven Pomodoro time keeping method for optimal productivity while minimizing distractions

Focused and concise

Epok’s clear user interface highlights what’s important while giving you a peak into upcoming tasks and time allotments. 

Creative and informative

The unique Epokarium gives you a panoramic perspective on your accomplished tasks and time spent while gamifying time management.

Note


Each of the below images within the gallery are expandable with a click. Below the gallery, you’ll find further details on the creative process behind the logo.

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Human-Centered by Design

Your Workflow, Visualized
Epok turns your day into a living map—translating tasks, time, and progress into a visual language that’s instantly clear. You see where your energy goes, not just a list of “to-dos.” It’s more than a calendar. It’s your focus, mapped and measurable.

Why Most Productivity Tools Miss the Mark

The world doesn’t need another checklist. It needs a tool that meets you where you are.

Photo depicts a professional struggling to stay focused while managing multiple digital tasks on a mobile phone in a modern office. Represents context switching, digital distraction, and productivity loss.

1. Constant Distraction

Focus slips away in a world of endless pings and shifting priorities.
Knowledge workers spend hours mapping out to-do lists, sticky notes, and spreadsheets by hand. Without a centralized, smart system, it’s easy to lose track of priorities, deadlines, and progress—leading to burnout and missed opportunities.

Photo of a remote worker looking out the window from a home office. Conveys the challenge of isolation, unstructured days, and motivation loss in remote or hybrid work settings.

2. Unstructured Remote Work

Isolation and lack of routine sap energy, clarity, and motivation.
Without intentional routines and visual structure, remote professionals risk drifting through their day, struggling with motivation, and losing clarity about what matters. The result: decreased engagement, procrastination, and diminished well-being.

mage shows a young woman manually planning with paper, pen, and charts—highlighting inefficiency, lack of digital workflow, and time management challenges in creative or administrative roles.

Manual tracking wastes hours and lets key tasks slip through the cracks.
In today’s fast-paced, always-on workplaces, professionals are bombarded with emails, pings, and tasks—forcing them to toggle between projects and devices. Focus fractures, stress spikes, and creative energy gets wasted managing notifications, not making progress.

3. Inefficient Planning

Designed for Real Progress, Not Just Productivity

Created for neurodivergent, visual, and creative thinkers, Epok ditches decision fatigue and clutter. Instead, it brings focus, flexibility, and approachability—helping you build habits and stay anchored, no matter how busy life gets.

Team Flow, Not Just Teamwork

Unlock shared focus in dynamic spaces. Epok helps teams collaborate without chaos—enabling transparent task tracking, mindful breaks, and reduced context-switching. Whether you’re in sync or working solo, it keeps everyone present, engaged, and productive. Designed for hybrid and modern work cultures.

Clarity Over Clutter

Give your brain room to breathe. With visual hierarchy and intuitive scheduling, Epok makes daily planning feel effortless. The app surfaces what matters most, helping you prioritize, organize, and avoid cognitive overload. Less stress, more creative problem solving—right where you work.

Confidence to Create

Show up as your best self, every day. Epok empowers professionals and creators to own their rhythm. By simplifying time management and surfacing small wins, it nurtures focus, fosters independence, and builds momentum. You get to track progress and celebrate your growth—no micromanagement required.

Motivation You Can Feel

Progress isn’t just numbers—it’s momentum. Every accomplished task radiates outward, building a sense of pride and forward motion. With Epok, motivation is visual, tactile, and always evolving. You feel your growth, every day.

Work With Focus. Build With Heart.

A Company Culture Designed for Depth, Belonging, and Growth

At Epok, we believe productivity should feel human—not mechanical. Our mission isn’t just about optimizing time, but about cultivating real presence, focus, and fulfillment—at work and beyond. Whether you’re leading the next big idea or supporting from behind the scenes, you belong in a culture where creativity, well-being, and real impact come first.

We champion diverse perspectives, flexible work, and moments of deep connection. Here, team badges are worn with pride. Meetings have meaning. Every day is an opportunity to do your best work—supported by tools and rituals that value focus, flow, and mental clarity.

Ready to join us? Let’s create a future where focus isn’t just an app feature—it’s a way of life.
Join our team. Share your spark. Find your flow.

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Aurality - Branding